AAMI
Goal
Brand
ProjectGoal
Date
Dec 2024
Description
AAMI's 'Goal' commercial spot, developed by Ogilvy Melbourne, leans into a relatable home scenario to frame the brand's home contents insurance offering. The narrative centres on a group of friends watching a sports match, where the intensity of the broadcast leads to an unexpected incident involving their television setup. The production, supported by Airbag and Fin Design + Effects, utilises a live-action technique to ground the sequence in a domestic setting. The visual execution relies on cinematic composition and warm interior lighting against a textured brick backdrop to heighten the realism of the situation.
Style
Horizontal, Cinematic, Raw
Industries
Insurance
Color
Charcoal
Navy
Background
Living Room
Context
TVC / TV Commercial
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