AAMI
Bargain Regret
Brand
ProjectBargain Regret
Date
Jan 2025
Description
AAMI's 'Bargain Regret' commercial spot focuses on the potential pitfalls of discount appliance purchases. The film utilizes a realistic domestic setting, anchored by a central character navigating the aftermath of a faulty product. Produced by Airbag, the spot relies on live-action techniques and a cinematic aesthetic. The visual narrative is defined by a clean, grounded color palette and the use of natural light, capturing the scene with a straightforward, observational approach.
Style
Horizontal, Cinematic, Clean
Techniques
Natural light
Industries
Insurance
Background
Living Room
Context
TVC / TV Commercial
Associated creatives
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