AAMI: Bargain Regret
Brand
Date
Jan 2025
Description
AAMI explores the risks of choosing discount appliances in their latest commercial spot, Bargain Regret. The film centres on the domestic fallout of a budget purchase, capturing a protagonist dealing with a malfunctioning vacuum cleaner in a cluttered living room setting. Produced by AIRBAG, the spot utilises live-action technique and natural light to maintain a grounded, cinematic aesthetic. The narrative focus remains on the immediate visual reality of the scene, leaning into a realistic color palette to highlight the central domestic mishap.
Style
Horizontal, Cinematic, Clean
Techniques
Natural light
Industries
Background
Living Room
Context
TVC / TV Commercial
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