AAMI
Do Business Like Yours
Brand
ProjectDo Business Like Yours
Date
Dec 2024
Description
AAMI highlights the breadth of the local business landscape in its latest campaign, 'Do Business Like Yours.' The commercial production, handled by AIRBAG, uses a continuous tracking shot to navigate a detailed diorama of storefronts and professional settings, from dental clinics to culinary spaces. Creative direction by Ogilvy Melbourne brings a cohesive visual language to the piece, utilizing cinematic live-action techniques to move through various occupational environments. The execution relies on precise art direction to delineate the distinct activities of each small business featured throughout the spot.
Style
Horizontal, Commercial, Cinematic, Clean
Techniques
Drone footage
Industries
Insurance
Color
Beige
Medium Grey
Navy
Context
TVC / TV Commercial
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