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AAMI: Do Business Like Yours

Brand
Date

Dec 2024

Description

AAMI presents 'Do Business Like Yours,' a commercial campaign exploring the breadth of small business operations. The production employs a continuous tracking shot to navigate a series of interconnected dioramas, transitioning from a market food stall and a dental clinic to a Vietnamese restaurant, pet salon, and home renovation site. Executed by AIRBAG, the project utilizes complex set design and live-action technique to highlight the diversity of commercial enterprises. Creative direction from Ogilvy Melbourne informs the pacing, while post-production and visual effects from Fin Design + Effects integrate the cinematic movement across the various occupational environments.

Style

Horizontal, Commercial, Cinematic, Clean

Techniques

Drone footage

Industries
Color
Beige
Medium Grey
Navy
Context

TVC / TV Commercial

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