AAMI

Mar 2026

AAMI spotlights the energy of Australian rules football in this cinematic campaign, 'Luck of the bounce.' The spot traverses the quiet craftsmanship of the workshop before shifting to the sun-drenched intensity of the sports field, where action-oriented live-action technique captures the rhythm of the game. Featuring dynamic motion and warm lighting, the film focuses on the movement of players across the pitch. Production for the project was handled by Publicis Production UK and FINCH, with post-production and VFX provided by The Editors. Sound and music supervision were managed by Otis Studios and Level Two Music, with media handled by OMD Australia.

Horizontal, Action, Cinematic, Warm

Football (American)

Sports Venue

TVC / TV Commercial