AAMI: Luck of the bounce
Brand
Date
Mar 2026
Description
AAMI's 'Luck of the bounce' campaign for the sports and gaming market explores the narrative of athletic equipment through a cinematic lens. The spot tracks the journey of a football from a quiet, dimly lit workshop to the high-energy environment of a sunlit field, focusing on the game of Australian rules football. The execution relies on dynamic motion and warm lighting to bridge the gap between craftsmanship and live-action play. Production was handled by Publicis Production UK and FINCH, with post-production and visual effects provided by The Editors, and original sound design and music curation managed by Otis Studios and Level Two Music, respectively.
Style
Horizontal, Action, Cinematic, Warm
Industries
Color
Crimson
Pure White
Background
Sports Venue
Context
TVC / TV Commercial
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