AAMI's 'Luck of the bounce' campaign for the sports and gaming market explores the narrative of athletic equipment through a cinematic lens. The spot tracks the journey of a football from a quiet, dimly lit workshop to the high-energy environment of a sunlit field, focusing on the game of Australian rules football.
The execution relies on dynamic motion and warm lighting to bridge the gap between craftsmanship and live-action play. Production was handled by Publicis Production UK and FINCH, with post-production and visual effects provided by The Editors, and original sound design and music curation managed by Otis Studios and Level Two Music, respectively.
