AAMI
Applause
Brand
ProjectApplause
Date
Dec 2024
Description
The 'Applause' commercial spot for AAMI follows an office worker navigating her daily environment while receiving grand, unexpected ovations from everyone she encounters. From colleagues to crowds in the street, the campaign leans into a humorous, heightened reality as strangers stop to celebrate her presence. Produced by Prodigy Films with agency creative direction from Badjar Ogilvy, the project employs live-action technique to capture a series of urban interactions. The film utilizes clean commercial lighting and dynamic movement to ground its narrative in everyday settings.
Style
Horizontal, Commercial, Clean
Industries
Insurance
Color
Medium Grey
Off-White
Background
Office
Context
TVC / TV Commercial
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