AAMI: Lorraine

Brand

Date

Jan 2025

Description

AAMI presents 'Lorraine,' a commercial project centered on a domestic scene featuring an adult woman engaged in a jigsaw puzzle. The narrative unfolds at a rustic wooden dining table, where an orange tabby cat intermittently interrupts the activity with various household items. The film utilizes a cinematic live-action technique, captured under warm natural light to emphasize the cozy interior environment. Floral-patterned details and soft framing contribute to the clean, consistent aesthetic across the production. Creative direction was led by Ogilvy Australia, with production managed by Rabbit. Post-production and VFX were handled by Blackbird VFX, with music and sound design provided by Sound Lounge.

Style

Horizontal, Cinematic, Warm, Clean

Techniques

Natural light

Color

Chocolate

Cream

Crimson

Background

Living Room

Context

TVC / TV Commercial