AAMI
Lorraine
Brand
ProjectLorraine
Date
Jan 2025
Description
AAMI brings the character 'Lorraine' to life in this latest campaign, featuring a quiet moment of domestic frustration interrupted by a curious feline. Directed by the team at Rabbit, the spot leans into a cozy aesthetic to build a relatable narrative. The commercial utilizes warm natural light and cinematic framing to capture the interaction between the protagonist and her cat. Agency creative leads at Ogilvy Australia structured the sequence to focus on the puzzle-solving scene, supported by post-production and visual effects from Blackbird VFX and sound design by Sound Lounge.
Style
Horizontal, Cinematic, Warm, Clean
Techniques
Natural light
Color
Chocolate
Cream
Crimson
Background
Living Room
Context
TVC / TV Commercial
Associated creatives
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