The Puma x Porsche collaboration blends automotive heritage with contemporary streetwear, captured through an intimate, lifestyle-focused lens. The campaign leans into a nostalgic, documentary-style aesthetic, balancing the polished lines of classic sports cars with the textures of rustic wooden interiors and stone accents.
Photographer Laia Benavides and art director Cristina Ramos anchor the series in a warm, cinematic atmosphere. By utilizing analogue film techniques and natural light, the work highlights the collection’s focus on layered apparel, including plaid shirting, patterned hoodies, and collaborative footwear, against both domestic and outdoor landscapes.
