Puma

Sep 2024

The Puma x Porsche collaboration merges automotive heritage with modern streetwear, manifesting as an extensive lifestyle campaign that bridges generational gaps. Photographed by Laia Benavides with art direction by Cristina Ramos, the series frames the apparel collection through a lens of quiet intimacy and classic design. The imagery balances the sharp lines of vintage sports cars against the soft, organic textures of wood-paneled interiors and rustic stone architecture. Technically consistent across the range, the work leans into an analogue film aesthetic, utilizing natural light to create warm, earthy tones. Whether capturing candid moments of play or composed portraits of the subjects, the campaign maintains a documentary-style rhythm. The collaborative pieces—from patterned hoodies to plaid shirting and automotive-inspired footwear—are integrated into the settings with a clean, understated approach that prioritizes tactile quality and atmospheric depth.

Vertical, Warm, Editorial

Natural light

Advertising Campaign