Puma Puma x Porsche 2024

Description

An outdoor portrait featuring a middle-aged man with grey hair and beard, wearing a black jacket and graphic t-shirt, leaning against a classic green sports car. The subject stands in a grassy landscape with rolling hills and distant snow-capped mountains under an overcast sky. The image is styled as an editorial photograph with natural lighting and an analog film border. The project is a collaboration between Puma and Porsche, photographed by Laia Benavides with art direction by Cristina Ramos.

Style

Editorial, Vertical, Monochrome, Warm

Techniques

Analogue / film, Natural light

Industries

Luxury Automotive

Color

Background

Mountain

Context

Advertising Campaign