Puma Puma x Porsche 2024

Description

This editorial image captured for the Puma x Porsche collaboration features a young Black man in the foreground, wearing a red and blue plaid shirt, dark pants, and a dark grey beanie, looking directly at the camera. He stands positioned in front of a vintage green sports car parked outdoors near a rustic stone wall stacked with neatly piled firewood. In the background, an older man stands near the car, looking off into a sparse open landscape under a clear sky. The natural lighting and muted outdoor color palette enhance the authentic, documentary-style feel of the automotive lifestyle campaign photographed by Laia Benavides with art direction by Cristina Ramos.

Style

Editorial, Horizontal, Warm, Grainy

Techniques

Analogue / film, Natural light

Industries

Luxury Automotive

Color

Background

Garage

Context

Advertising Campaign