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Two men playing checkers near a fireplace with a glowing fire in an indoor setting for Puma x Porsche

Puma Puma x Porsche 2024

About

This campaign image for Puma x Porsche features two men seated indoors playing checkers near a fireplace with an active fire. The younger man wears a plaid shirt and a beanie, while the older man with a white beard is dressed in a dark blue jacket. The warm, low-key lighting highlights the intimate scene, captured by photographer Laia Benavides with art direction by Cristina Ramos.

Brand

Puma

Project

Puma Puma x Porsche 2024

Keywords

two men playing checkerstwo menmen playing checkersyounger man in plaid shirtplaid shirtolder man with white beardbeaniedark blue jacket

Credits

Laia Benavides
Photographer
Cristina Ramos
Art Director

Styles

VerticalCommercialWarmMatte

Techniques

Analogue / filmLow-key / chiaroscuro

Industries

Luxury Fashion Houses

Background

Living Room

Context

Advertising Campaign
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