Puma Puma x Porsche 2024

Description

This campaign image for Puma x Porsche features two men seated indoors playing checkers near a fireplace with an active fire. The younger man wears a plaid shirt and a beanie, while the older man with a white beard is dressed in a dark blue jacket. The warm, low-key lighting highlights the intimate scene, captured by photographer Laia Benavides with art direction by Cristina Ramos.

Style

Vertical, Commercial, Warm, Matte

Techniques

Analogue / film, Low-key / chiaroscuro

Industries

Luxury Fashion Houses

Color

Background

Living Room

Context

Advertising Campaign