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Brand
Puma
ProjectPuma x Porsche
Two men playing checkers near a fireplace indoors, captured in a warm analog film style.

Puma Puma x Porsche 2024

Associated creatives

Laia Benavides
Laia BenavidesPhotographer
Cristina Ramos
Cristina RamosArt Director

Tags

two men playing checkerstwo menmen playing checkersyounger man in plaid shirtolder man in blue jacketcheckers board

Description

This editorial campaign image for Puma x Porsche features two men seated indoors playing checkers near a glowing fireplace. The younger man wears a plaid shirt and a grey beanie, while the older man with grey hair wears a blue jacket and white trousers. The warm, low-key lighting enhances the intimate atmosphere, captured with a distinct analog film aesthetic by photographer Laia Benavides and art director Cristina Ramos.

Style

Documentary, Vertical, Desaturated, Warm

Techniques

Analogue / film

Industries

Luxury Automotive

Color

Navy (50%)
Pure White (30%)
Crimson (20%)

Background

Living Room

Context

Advertising Campaign