Puma Puma x Porsche 2024

Description

This portrait for the Puma x Porsche project features a young Black man seated in an upholstered armchair indoors. He is wearing a vibrant red and blue plaid jacket over a dark t-shirt, paired with a dark beanie hat. Natural light streams across the wooden floorboards and illuminates the scene, casting soft shadows. The composition is captured with an intimate viewpoint inside a domestic room featuring a fireplace in the background. Laia Benavides photographed the campaign with art direction by Cristina Ramos.

Style

Vertical, Commercial, Warm

Techniques

Natural light

Industries

Luxury Fashion Houses

Color

Background

Living Room

Context

Advertising Campaign