Brand
ProjectPuma x Porsche

Puma Puma x Porsche 2024
Associated creatives
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Description
This portrait for the Puma x Porsche project features a young Black man seated in an upholstered armchair indoors. He is wearing a vibrant red and blue plaid jacket over a dark t-shirt, paired with a dark beanie hat. Natural light streams across the wooden floorboards and illuminates the scene, casting soft shadows. The composition is captured with an intimate viewpoint inside a domestic room featuring a fireplace in the background. Laia Benavides photographed the campaign with art direction by Cristina Ramos.
