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Puma: Speedcat Croc

Brand
Date

Oct 2026

Description

Puma introduces the Speedcat Croc, a footwear campaign featuring ROSÉ. The project centers on a lifestyle aesthetic, blending sportswear with mid-century interior design elements to showcase the sneakers in a domestic setting. The campaign utilizes a warm and nostalgic color grading, emphasizing the retro-styled set design. The composition focuses on a soft, clean visual narrative, incorporating architectural details like herringbone flooring and globe lighting to frame the product.

Style

Warm, Commercial

Industries
Color
Chocolate
Background

Living Room

Context

Advertising Campaign

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