Puma introduces the Speedcat Croc, a footwear campaign featuring ROSÉ. The project centers on a lifestyle aesthetic, blending sportswear with mid-century interior design elements to showcase the sneakers in a domestic setting.
The campaign utilizes a warm and nostalgic color grading, emphasizing the retro-styled set design. The composition focuses on a soft, clean visual narrative, incorporating architectural details like herringbone flooring and globe lighting to frame the product.
