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Brand
Puma
ProjectPuma x Porsche
Young man wearing a white Puma hoodie and dark beanie leaning against a vintage green Porsche car outdoors.

Puma Puma x Porsche 2024

Associated creatives

Laia Benavides
Laia BenavidesPhotographer
Cristina Ramos
Cristina RamosArt Director

Tags

man leaning on vintage carman leaning on carman posing by caryoung manblack manman in white hoodiewhite hoodiepuma hoodiehoodievintage green cargreen sports carsports carclassic carporsche

Description

This fashion campaign image for Puma x Porsche features a young Black man leaning against the rear of a vintage green sports car outdoors. He wears a cream-coloured hooded sweatshirt with a plaid chest band and Puma logo branding, a dark beanie, and brown trousers with his hands in his pockets. The low-angle composition highlights the classic vehicle and modern streetwear apparel against a paved ground and dark architectural background under natural daylight.

Style

Editorial, Vertical, Warm, Clean

Techniques

Natural light

Industries

Luxury Automotive, Sportswear

Color

Pure White (50%)
Camel (50%)

Background

Carpark

Context

Advertising Campaign