Brand
ProjectPuma x Porsche
Puma Puma x Porsche 2024
Associated creatives
Tags
Description
A young Black man with a black beanie sits casually indoors next to a large wooden table, leaning back against a wall finished in warm vertical wood paneling. He wears an off-white hooded sweatshirt with a distinctive patterned chest stripe paired with relaxed-fitting trousers. The scene is lit with warm directional lighting that highlights the wood grain textures across the interior surfaces. This commercial portrait was created for the Puma x Porsche project, photographed by Laia Benavides with art direction by Cristina Ramos.
Style
Horizontal, Commercial, Warm, Clean
Techniques
Natural light
Industries
Luxury Fashion Houses
Color
Cream (50%)
Taupe (50%)
Background
Living Room
Context
Advertising Campaign