Puma Puma x Porsche 2024

Description

This portrait from the Puma x Porsche campaign, photographed by Laia Benavides with art direction by Cristina Ramos, features an older white man with gray hair and a styled white beard in the foreground. He is wearing a dark blue jacket over an olive green layer and a white turtleneck. In the soft-focus background, a younger Black man wearing a plaid jacket and a beanie stands outdoors near a building exterior. The lighting is natural and directional, highlighting the textures of the apparel and the subject's facial features.

Style

Editorial, Vertical, Warm, Clean

Techniques

Natural light

Industries

High Street Fashion

Color

Background

Residential Building

Context

Advertising Campaign