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Brand
Puma
ProjectPuma x Porsche
Close-up of hands resting on a green car hood, wearing silver rings, a plaid shirt, and dark denim jeans.

Puma Puma x Porsche 2024

Associated creatives

Laia Benavides
Laia BenavidesPhotographer
Cristina Ramos
Cristina RamosArt Director

Tags

hands resting on car hoodhands on car hoodcar hoodhandssilver ringsplaid shirtdark denim jeans

Description

This editorial campaign image for Puma x Porsche, photographed by Laia Benavides with art direction by Cristina Ramos, captures a close-up perspective of a person's hands resting flat upon the glossy green hood of a car. The subject wears a black and white plaid button-down shirt and dark denim jeans. Several chunky silver rings adorn the fingers, catching the direct light. The analogue film framing includes a dark photographic border, emphasizing the tactile and textured quality of the shot.

Style

Editorial, Vertical, Monochrome, Earthy

Techniques

Analogue / film

Industries

Luxury Automotive

Color

Forest Green (60%)
Charcoal (40%)

Background

Garage

Context

Advertising Campaign