Puma

Jul 2026

The Aston Martin F1 x Puma Motorsports collaboration marks a sophisticated intersection of high-octane performance and elevated fashion. This editorial campaign, captured through the collaborative lens of photographers Per Appelgren and Vincenzo Schioppa, moves beyond traditional sportswear tropes to inhabit a refined, cinematic atmosphere. By anchoring the collection in a vintage-inspired studio setting, the project leans into a moody aesthetic that prioritizes texture and silhouette. The backdrop, featuring a monochromatic landscape mural framed by heavy emerald-green curtains, provides a stark yet harmonious contrast to the deep green velvet and technical fabrics of the apparel. Fashion editor and stylist Rujana Cantoni orchestrates a balanced visual narrative, seamlessly mixing motorsport branding with elevated lifestyle pieces like wide-leg trousers, tweed skirts, and crisp leather belts. Supported by the precise hair styling of Chiara Marinosci and the thoughtful makeup artistry of Martina Bolis, the models exude a poised, poised confidence that elevates the technical garments. Set designer Alina Totaro rounds out the vision, utilizing studio strobe and natural light to emphasize the rich tactile qualities of the velour and suede textures. This editorial work demonstrates how collaborative branding can transcend utility to achieve a cohesive, high-end look, positioning Puma’s technical heritage within a contemporary, fashion-forward context that feels both accessible and distinctly elevated.

Editorial, Lifestyle

Natural light

Sportswear, Fashion