Puma Puma x Porsche 2024

Description

This portrait for the Puma x Porsche project features a young Black man seated inside the driver's seat of a sports car, holding onto the steering wheel. He wears a white Puma hoodie accented with a patterned chest band and a small purple logo. The shot is captured from a high-angle perspective inside the cabin, emphasizing the close framing around the subject. The lighting creates subtle contrast across his face while highlighting the interior textures of the vehicle. Laia Benavides served as photographer with art direction by Cristina Ramos.

Style

Editorial, Vertical, Warm

Techniques

Analogue / film

Industries

Sportswear

Color

Background

Garage

Context

Advertising Campaign