Puma Puma x Porsche 2024

Description

This portrait for the Puma x Porsche collaboration features a young Black man looking directly at the camera with a neutral expression. He is wearing a grey knit beanie, a dark undershirt, and a red and black plaid shirt with a patterned neck scarf. The shot is composed with a tight framing and warm, low-contrast color grading under moody ambient lighting. The background remains dark and indistinct, focusing attention entirely on the subject. Photography by Laia Benavides with art direction by Cristina Ramos.

Style

Editorial, Horizontal, Desaturated, Warm

Techniques

Analogue / film

Industries

Sportswear

Color

Context

Advertising Campaign