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Brand
Puma
ProjectPuma x Porsche
Two men posing next to a vintage green sports car inside a wood-paneled garage for the Puma x Porsche campaign.

Puma Puma x Porsche 2024

Associated creatives

Laia Benavides
Laia BenavidesPhotographer
Cristina Ramos
Cristina RamosArt Director

Tags

older white man leaning on carolder white manman leaning on caryoung black man sittingyoung black manblack man sittingvintage green sports cargreen sports carsports car

Description

Two men are featured in this commercial campaign image for Puma x Porsche, photographed by Laia Benavides with art direction by Cristina Ramos. An older white man with a beard leans against the hood of a vintage dark green sports car, wearing a beige jacket and matching trousers. In the foreground, a young Black man wearing a black beanie and a blue and white plaid shirt sits on a wooden bench, looking down with a serious expression. The warm, low-key lighting casts soft shadows across their figures against a warm wood-paneled wall. The composition balances structured styling with automotive heritage.

Style

Horizontal, Commercial, Warm

Techniques

Low-key / chiaroscuro

Industries

Luxury Automotive

Color

Camel (30%)
Navy (40%)
Jet Black (30%)

Background

Garage

Context

Advertising Campaign