Loro Piana: Spring 2026 Ad Campaign

Jan 2026

The Loro Piana Spring 2026 ad campaign captures a refined aesthetic through a series of editorial images shot on location in Saint-Paul-de-Vence, France. Led by creative direction from Atelier Franck Durand and captured by photographer Mario Sorrenti, the campaign leans into a warm, organic color palette that complements the brand's focus on tactile materials and layered textiles. Stylist Aleksandra Woroniecka emphasizes clean lines and sophisticated proportions, with grooming by hair stylist Damien Boissinot and makeup artist Hiromi Ueda. The visuals utilise natural light to highlight the rich textures of knitwear, leather accessories, and the rustic architectural details of the setting. The production features a diverse cast, including models Awar Odhiang, Binx Walton, Jacqui Hooper, Long Li, and Vasko Luyckx.

Editorial, Horizontal, Warm, Clean

Natural light

Advertising Campaign