Loro Piana

Jan 2026

Loro Piana’s Spring 2026 ad campaign captures a refined, sun-drenched narrative set within the historical backdrop of Saint-Paul-de-Vence, France. Through the lens of photographer Mario Sorrenti, the editorial work leans into natural light and warm, earthy palettes to highlight the tactile textures of the seasonal collection, from intricate knitwear to tailored blazers. Creative direction by Atelier Franck Durand establishes a sophisticated tone, emphasizing clean lines and organic settings. Styling by Aleksandra Woroniecka prioritizes layered proportions, while the production features contributions from hair stylist Damien Boissinot and makeup artist Hiromi Ueda. The campaign utilizes a mix of editorial and commercial aesthetics, occasionally employing high-speed techniques and the soft, authentic quality of analogue film to ground the visuals in a serene, intimate reality.

Editorial, Horizontal, Warm, Clean

Natural light

Luxury Fashion Houses

Advertising Campaign