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  • ·Loro Piana Spring 2026 Ad Campaign Fashion Editorial
BrandLoro Piana
ProjectSpring 2026 Ad Campaign
A model in a wide-brimmed orange hat, red shirt, grey blazer, and brown skirt leaping outdoors against a tiled wall with murals.

Loro Piana Spring 2026 Ad Campaign 2026

Associated creatives

Atelier Franck Durand
Atelier Franck DurandCreative Director
Mario Sorrenti
Mario SorrentiPhotographer
Luca Werner
Luca WernerVideo Director
Jacqui Hooper
Jacqui HooperModels
Long Li
Long LiModels
Vasko Luyckx
Vasko LuyckxModels
Awar Odhiang
Awar OdhiangModels
and Binx Walton
and Binx WaltonModels
Aleksandra Woroniecka
Aleksandra WoronieckaStylist
Damien Boissinot
Damien BoissinotHair
Hiromi Ueda
Hiromi UedaMakeup
Saint-Paul-de-Vence
Saint-Paul-de-VenceLocation
France
FranceLocation

Tags

model leaping outdoorsmodel leapingmodelwide-brimmed orange hatorange hathatred shirtgrey blazerbrown trousersbrown skirt

Description

Captured by photographer Mario Sorrenti for the Loro Piana Spring 2026 ad campaign, this editorial image features a model mid-leap against a textured stone wall adorned with abstract ceramic tile murals in Saint-Paul-de-Vence, France. The subject wears a striking wide-brimmed orange hat, a vibrant red button-down shirt, a light grey tailored blazer, and voluminous brown trousers. Natural daylight illuminates the outdoor scene, highlighting the rich textiles and the dynamic, joyful motion of the pose. The styling by Aleksandra Woroniecka emphasizes texture and layered proportions against the architectural backdrop.

Style

Editorial, Horizontal, Clean

Techniques

High-speed / freeze, Natural light

Industries

Luxury Fashion Houses

Color

Burnt Orange (20%)
Scarlet (30%)
Chocolate (50%)

Background

Residential Building

Context

Advertising Campaign