Loro Piana: Holiday 2026 Campaign Review

Oct 2026

Loro Piana returns to the rugged landscape of Dunton Hot Springs, Colorado, for its Holiday 2026 campaign. Photographed by Annemarieke Van Drimmelen, the series channels a quiet, introspective mood, juxtaposing luxury knitwear against the austere, snow-dusted textures of the high-altitude wilderness. Throughout the imagery, a focus on tactile craftsmanship remains central, as models Ida Heiner, Long Li, Dana Smith, and Just Verhoeff are styled in heavy cable-knit sweaters, ribbed hats, and layered wool outerwear. The campaign leans into earthy, muted tones and sharp monochromatic compositions, utilizing natural light to accentuate the rich, varied weaves of the garments. The result is a series of editorial portraits that pair the raw, rustic architecture of the Colorado setting with a refined seasonal aesthetic.

Editorial, Vertical

Natural light

Advertising Campaign