Model Ida Heiner wearing a patterned brown coat and beanie in a snowy landscape for Loro Piana

Model wearing a fleece pullover, trousers, fur hat, and patterned scarf in front of a snow-covered cabin

Model Ida Heiner in patterned winter coat standing on a wooden porch for Loro Piana Holiday 2026 campaign.

Model wearing a patterned brown coat and fur hat standing outside a snow-covered wooden cabin in a snowy landscape

Model wearing a patterned brown fur coat and knitted hat standing on snow beside a frozen river

Close-up portrait of a woman wearing a dark knitted cap and a textured fur coat under warm directional sunlight.

Four models wearing knitwear and winter hats pose against a rustic dark wooden wall for Loro Piana Holiday 2026.

Model seated cross-legged on a bed draped in a patterned fringed shawl with a rustic wood paneled wall and window behind

Model wrapped in patterned fabric standing in a steaming hot spring surrounded by snow and evergreen trees.

Close-up portrait of a model wearing an olive green knit hat and matching sweater against a textured wooden wall.

Two models wearing knitwear and wool trousers seated in a dark wood-paneled interior for Loro Piana Holiday 2026

Model wearing a thick beige cable-knit turtleneck sweater posing in a rustic wooden doorway.

Monochrome portrait of a model wearing a tall textured conical hat and a patterned knit sweater with arms crossed against a textured backdrop

Model standing in a rustic interior wearing a brown quilted jacket and matching trousers while holding a dark handbag

Model in black utility jumpsuit and tall beanie standing against textured backdrop

Model wearing a tall white textured hat and a plush white coat against a textured grey background

Model wearing a chunky knit cardigan, patterned leggings, and tall fur boots standing outdoors in snow

Loro Piana Holiday 2026 2026

About

Loro Piana explores seasonal textures and quiet, wintry landscapes for the Holiday 2026 campaign. Photographed by Annemarieke van Drimmelen, the series channels an intimate, grounded aesthetic through a curated selection of heavy knitwear, shearling, and patterned outerwear. The editorial features models Ida Heiner, Dana Smith, Long Li, and Just Verhoeff, framed against rustic timber cabins, snow-dusted forests, and serene, frost-covered riverbanks. The project leans into a tactile visual language, balancing warm earth tones with moody, low-key lighting. Whether captured in crisp natural light or monochrome film, the imagery highlights the interplay of heavy wool and cashmere garments against weathered architectural elements. The result is a series of contemplative portraits that emphasize fabric weight and atmospheric depth.