Loro Piana

Sep 2026

Loro Piana’s 'Back to School' Fall 2026 campaign captures a study in academic refinement, set against the historic backdrop of the Sorbonne in Paris. Photographed by Sam Rock, the imagery leans into a muted, earthy palette that emphasizes the house’s signature focus on fine textiles and layered knitwear. The collection features models Libby Taverner and Kim Woosang in a series of menswear-inspired looks, ranging from structured tweed blazers and tailored overcoats to utility vests and tactile suede outerwear. Executed with a focus on soft, natural light, the campaign channels a studious and contemplative atmosphere. The photography highlights intricate material textures—including flecked wools, ribbed leather, and cozy knits—within the amphitheaters and wood-paneled lecture halls of the university. The result is a series of commercial editorial portraits that balance polished architectural details with the relaxed, collegiate spirit of the season.

Commercial, Horizontal, Warm, Moody

Soft Light

Luxury Fashion Houses

Advertising Campaign