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  • ·Loro Piana Spring 2026 Campaign Editorial Portrait
BrandLoro Piana
ProjectSpring 2026 Ad Campaign
Model wearing a beige dress reclining on a floral sofa with a white handbag on the floor for Loro Piana campaign

Loro Piana Spring 2026 Ad Campaign 2026

Associated creatives

Atelier Franck Durand
Atelier Franck DurandCreative Director
Mario Sorrenti
Mario SorrentiPhotographer
Luca Werner
Luca WernerVideo Director
Jacqui Hooper
Jacqui HooperModels
Long Li
Long LiModels
Vasko Luyckx
Vasko LuyckxModels
Awar Odhiang
Awar OdhiangModels
and Binx Walton
and Binx WaltonModels
Aleksandra Woroniecka
Aleksandra WoronieckaStylist
Damien Boissinot
Damien BoissinotHair
Hiromi Ueda
Hiromi UedaMakeup
Saint-Paul-de-Vence
Saint-Paul-de-VenceLocation
France
FranceLocation

Tags

woman reclining on sofawoman on sofareclining womanwomanbeige dresslong dressfloral sofawooden sofawhite handbaghandbagstatement necklacenecklace

Description

Loro Piana presents its Spring 2026 ad campaign captured by photographer Mario Sorrenti in Saint-Paul-de-Vence, France. The editorial image features a model reclining on a rustic wooden sofa adorned with floral cushions, wearing a fluid beige dress paired with a statement necklace. A structured white handbag rests on the tiled floor nearby under warm, directional lighting that highlights the textures of the interior space. Creative direction is led by Atelier Franck Durand with styling by Aleksandra Woroniecka.

Style

Editorial, Horizontal, Warm, Clean, Golden Hour

Techniques

Natural light

Industries

Luxury Fashion Houses

Color

Beige (60%)
Pure White (40%)

Background

Living Room

Context

Advertising Campaign