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BrandLoro Piana
ProjectSpring 2026 Ad Campaign
Model resting chin on hand behind dark brown leather handbag with gold zipper against a textured patterned wall in a Loro Piana ad campaign

Loro Piana Spring 2026 Ad Campaign 2026

Associated creatives

Atelier Franck Durand
Atelier Franck DurandCreative Director
Mario Sorrenti
Mario SorrentiPhotographer
Luca Werner
Luca WernerVideo Director
Jacqui Hooper
Jacqui HooperModels
Long Li
Long LiModels
Vasko Luyckx
Vasko LuyckxModels
Awar Odhiang
Awar OdhiangModels
and Binx Walton
and Binx WaltonModels
Aleksandra Woroniecka
Aleksandra WoronieckaStylist
Damien Boissinot
Damien BoissinotHair
Hiromi Ueda
Hiromi UedaMakeup
Saint-Paul-de-Vence
Saint-Paul-de-VenceLocation
France
FranceLocation

Tags

model holding dark brown leather handbagleather handbagbrown leather handbagwoman resting chin on handwoman in green jacketgreen jacket

Description

This portrait for the Loro Piana Spring 2026 ad campaign was captured by photographer Mario Sorrenti with creative direction by Atelier Franck Durand. The composition features a model seated at a wooden table, resting her chin on her hand while positioned behind a dark brown leather handbag featuring gold hardware and a padlock detail. She wears a textured green jacket. The background displays an elaborate painted mural. Styling is by Aleksandra Woroniecka, with hair by Damien Boissinot and makeup by Hiromi Ueda.

Style

Editorial, Vertical, Earthy, Clean

Techniques

Analogue / film

Industries

Luxury Fashion Houses

Color

Espresso (50%)
Forest Green (50%)

Context

Advertising Campaign