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BrandLoro Piana
ProjectSpring 2026 Ad Campaign
A man seated on a patterned sofa wearing a brown jacket, pink cable-knit sweater, and brown trousers in warm interior light.

Loro Piana Spring 2026 Ad Campaign 2026

Associated creatives

Atelier Franck Durand
Atelier Franck DurandCreative Director
Mario Sorrenti
Mario SorrentiPhotographer
Luca Werner
Luca WernerVideo Director
Jacqui Hooper
Jacqui HooperModels
Long Li
Long LiModels
Vasko Luyckx
Vasko LuyckxModels
Awar Odhiang
Awar OdhiangModels
and Binx Walton
and Binx WaltonModels
Aleksandra Woroniecka
Aleksandra WoronieckaStylist
Damien Boissinot
Damien BoissinotHair
Hiromi Ueda
Hiromi UedaMakeup
Saint-Paul-de-Vence
Saint-Paul-de-VenceLocation
France
FranceLocation

Tags

man seated on sofaman seatedseated manmanbrown jacketpink cable-knit sweatercable-knit sweatersweaterbrown trouserstrousers

Description

Captured for the Loro Piana Spring 2026 ad campaign by photographer Mario Sorrenti with creative direction from Atelier Franck Durand, this image features a male model relaxing on a patterned sofa inside a sunlit interior space. The subject wears a tailored brown jacket layered over a pink cable-knit sweater, paired with brown trousers. Warm natural sunlight streams through a window, casting distinct shadows and highlighting the rich textures of the garments and furnishings. The composition reflects a refined editorial style set in Saint-Paul-de-Vence, France.

Style

Editorial, Horizontal, Warm, Clean

Techniques

Natural light

Industries

Luxury Fashion Houses

Color

Camel (40%)
Blush (30%)
Chocolate (30%)

Background

Living Room

Context

Advertising Campaign