Loro Piana Spring 2026 Ad Campaign 2026

Description

This campaign image for the Loro Piana Spring 2026 ad campaign, photographed by Mario Sorrenti with creative direction by Atelier Franck Durand, features a model standing barefoot on a stone ledge beside a pool of water. The subject is dressed in a printed floral dress with a matching scarf and hat ensemble, posing centrally against a rustic dry-stone wall. Flanking the model are whimsical ceramic art sculptures, including a blue fountain piece pouring a stream of water into the pool below. The scene is shot in natural daylight with soft shadows and a warm color grading, highlighting the organic textures of stone, fabric, and water. Styled by Aleksandra Woroniecka with hair by Damien Boissinot and makeup by Hiromi Ueda, the production took place in Saint-Paul-de-Vence, France.

Style

Editorial, Horizontal, Warm, Clean

Techniques

Natural light

Industries

Luxury Fashion Houses

Color

Background

Stone Texture

Context

Advertising Campaign