Model standing on a wooden porch wearing a patterned long sleeve dress and dark hat against a snowy outdoor backdrop.

Close-up portrait of a model wearing a thick fuzzy winter hat and a patterned headscarf amidst falling snow

Monochrome image of a person walking up a steep snow-covered slope near a rocky mountain cliff.

Man standing in snowy landscape holding reins of three horses wearing winter coat and beanie

Man wearing a textured fur ushanka hat and patterned knit sweater in a monochrome editorial portrait.

Model wearing a patterned winter coat and large fur hat standing in deep snow outside a log cabin.

Close-up shot of feet wearing patterned loafers with tassels, beige socks, and patterned trousers standing on a snowy surface.

Model wearing a structured white beehive hat and a plush white shearling coat against a textured grey background.

Model in fluffy winter hat and sweater holding a patterned scarf standing outside a snow-covered wooden cabin.

Woman in a thick cream cable-knit turtleneck sweater posing in an open wooden door frame.

Four models in knitwear and hats sitting outdoors against a dark wooden wall for Loro Piana Holiday 2026.

Model wearing a tall textured conical hat and a cream knit sweater against a draped grey backdrop.

Man standing in snowy landscape wearing brown jacket and trousers with tall boots

Two models wearing winter wool clothing and beanies standing against a wooden cabin in a snowy alpine landscape.

Model in brown quilted jacket and matching trousers holding a black handbag inside a rustic wooden cabin

Man wearing a brown knit beanie and sheepskin jacket standing outdoors next to a dark horse head

Man seated on a wooden porch wearing a shearling vest over a turtleneck sweater and brown trousers in a snowy mountain setting.

Two women bathing in a dark natural pool bordered by snow, photographed in monochrome for Loro Piana Holiday 2026.

Two models seated in an armchair wearing knitwear for Loro Piana Holiday 2026, featuring an olive jacket and cream turtleneck sweater.

Model wrapped in a patterned wrap standing in a natural hot spring surrounded by snow and pine trees.

Loro Piana Holiday 2026 2026

About

Loro Piana's Holiday 2026 campaign offers an intimate, textural exploration of alpine living. Captured through the lens of photographer Annemarieke Van Drimmelen, the editorial series leans into a cinematic, observational mood that bridges the gap between high fashion and rugged, remote landscapes. The collection oscillates between warm, natural-light portraits and high-contrast, monochrome imagery. Shot against a backdrop of rustic log cabins, snow-dusted rock formations, and steaming natural hot springs, the compositions emphasize the tactile qualities of cable-knit sweaters, shearling-trimmed outerwear, and intricate cashmere patterns. Featuring models Ida Heiner, Dana Smith, Long Li, and Just Verhoeff, the work relies on grainy, analogue-film aesthetics and soft, directional lighting to ground the sophisticated garments in a raw, wintry environment. The result is a series of portraits that favor quiet, atmospheric storytelling over overt spectacle.