Loro Piana Spring 2026 Ad Campaign 2026

Description

This editorial image from the Loro Piana Spring 2026 ad campaign was photographed by Mario Sorrenti with creative direction by Atelier Franck Durand. Set outdoors in Saint-Paul-de-Vence, France, the scene features two models seated at a round table playing cards in natural sunlight. The man in the foreground wears a red and dark blue striped long-sleeve top, while the woman behind him wears a cream knit cardigan over a silky slip dress. The composition captures a relaxed, intimate moment with warm lighting and soft shadows on stone walls and greenery.

Style

Editorial, Horizontal, Warm

Techniques

Analogue / film, Natural light

Industries

Luxury Fashion Houses

Color

Background

Garden

Context

Advertising Campaign