Loro Piana Spring 2026 Ad Campaign 2026

Description

This portrait from the Loro Piana Spring 2026 ad campaign was photographed by Mario Sorrenti with creative direction by Atelier Franck Durand. The image features a model seated indoors near a rustic wooden window frame, draped in layered cream and brown-striped knit apparel while holding a decorative shell-like object. Natural light streams through the window, illuminating rich textures and casting soft shadows across the interior scene. Lush green foliage is visible just outside the glass, adding an organic backdrop to the composition. The styling and visual direction reflect the refined aesthetic characteristic of the brand's seasonal storytelling.

Style

Editorial, Vertical, Warm, Clean

Techniques

Natural light

Industries

Luxury Fashion Houses

Color

Background

Wood Texture

Context

Advertising Campaign