Loro Piana Spring 2026 Ad Campaign 2026

Description

Loro Piana presents its Spring 2026 Ad Campaign, captured in Saint-Paul-de-Vence, France, by photographer Mario Sorrenti with creative direction by Atelier Franck Durand. The image features model Awar Odhiang leaning against a warm, textured brick wall in a coordinated brown ensemble featuring a matching cap. Styling by Aleksandra Woroniecka emphasizes clean lines and sophisticated textures, complemented by hair styling from Damien Boissinot and makeup by Hiromi Ueda. Natural sunlight casts gentle shadows across the scene, highlighting the rich tones and tactile quality of the garments.

Style

Editorial, Vertical, Warm, Clean

Techniques

Natural light

Industries

Luxury Fashion Houses

Color

Background

Stone Texture

Context

Advertising Campaign