BOSS

Jul 2024

The BOSS Athleisure FW24 campaign bridges the gap between high-performance training and minimalist everyday wear. Through a series of editorial and documentary-style frames, the project highlights the technical precision of the collection against both stark architectural backdrops and expansive sporting environments. Photography by Bastian Achard, directed by Jason Last with art direction by Theresa Baena, employs a crisp, natural light aesthetic. The visual narrative utilizes high-contrast monochrome treatments and deliberate motion blur to emphasize the athleticism of featured talent including Alica Schmidt, Anthony Joshua, and Taylor Fritz. The imagery oscillates between focused athletic action—spanning running, tennis, and golf—and composed, clean-lined portraits that foreground the tactile quality of the performance fabrics.

Vertical, Clean, Editorial

Natural light

Sportswear

Advertising Campaign