BOSS: James Yates

Oct 2026

BOSS presents a series of cinematic vignettes and commercial portraits directed by James Yates and Nick Tydeman. The project explores the intersection of high-end automotive aesthetics and premium apparel, showcasing a collection that leans into earthy tones and textured materials. The visual narrative captures a driver in a convertible sports car across winding forest roads, utilising cinematic drone footage and natural light to maintain an authentic, polished tone. With art direction by Jason Last and styling by Jim Moore, the imagery maintains a clean editorial aesthetic, contrasting sharp silhouettes against natural landscapes. The collaboration features detailed shots of leather outerwear and co-branded apparel, with production overseen by Alexandra.

Vertical, Warm

Advertising Campaign