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Brand
BOSS
ProjectBOSS Athleisure FW24
Alica Schmidt kneeling on starting blocks on a blue running track wearing purple athletic wear and yellow trainers.

BOSS BOSS Athleisure FW24 2024

Associated creatives

Bastian Achard
Bastian AchardPhotographer
Jason Last
Jason LastDirector
Theresa Baena
Theresa BaenaArt Director
Alica Schmidt
Alica SchmidtAthlete
Anthony Joshua
Anthony JoshuaAthlete
Taylor Fritz
Taylor FritzAthlete

Tags

alica schmidtalica schmidt kneelingwoman kneeling on running trackalica schmidt athleteathlete on running trackpurple athletic wearpurple sports brapurple leggingsyellow trainersstarting blocks

Description

Athlete Alica Schmidt is captured on a vibrant blue running track kneeling near starting blocks for the BOSS Athleisure FW24 campaign. She wears matching purple athletic wear with white piping and bright yellow trainers with orange accents. Her blonde hair is tied back in a high ponytail, and she gazes off to the side with a calm expression. The shot is framed from a high angle, emphasizing the sweeping white lane lines of the track surface. The lighting is clean and bright, accentuating the crisp textures of the performance apparel.

Style

Vertical, Commercial, Clean

Techniques

Natural light

Industries

Sportswear

Color

Powder Blue (60%)
Lemon (40%)

Background

Road

Context

Advertising Campaign