BOSS BOSS Athleisure FW24 2024

Description

Athlete Alica Schmidt is captured mid-stride in a high-speed running motion for the BOSS Athleisure FW24 campaign. Photographed by Bastian Achard with direction by Jason Last and art direction by Theresa Baena, the black-and-white image features pronounced motion blur emphasizing speed and athletic performance. The subject wears form-fitting athletic wear against an outdoor track background.

Style

Documentary, Vertical, Action, Monochrome

Techniques

Long exposure, Natural light

Industries

Sportswear

Color

Background

Road

Context

Advertising Campaign