BOSS BOSS Athleisure FW24 2024

Description

This black-and-white portrait features professional tennis player Taylor Fritz on an outdoor court, captured from behind as he prepares to serve during a campaign for BOSS Athleisure. He wears a branded athletic t-shirt, shorts, and a headband, with his right arm raised holding a tennis racket. Shot by photographer Bastian Achard with direction by Jason Last and art direction by Theresa Baena, the image employs a classic high-contrast monochrome aesthetic against a natural outdoor backdrop.

Style

Editorial, Vertical, Action, Monochrome

Techniques

Natural light

Industries

Sportswear

Color

Background

Park

Context

Advertising Campaign