BOSS: Fall/Winter 2026
Brand
Date
Oct 2026
Description
BOSS presents its Fall/Winter 2026 campaign, a series of cinematic vignettes featuring David Beckham. Directed by Sam Youkilis with creative direction from Beckham, the project leans into a narrative of quiet luxury set across countryside estates and refined interiors. Showcasing a range of classic menswear, the campaign highlights tailored double-breasted suits alongside more relaxed knitwear and trench coats. The production utilises natural light to maintain a grounded, atmospheric aesthetic, resulting in a live-action piece that prioritizes timeless styling and sophisticated framing.
Style
Lifestyle, Vertical, Cinematic
Industries
Color
Jet Black
Camel
Cream
Background
Park
Context
Advertising Campaign
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