BOSS BOSS Athleisure FW24 2024

Description

Taylor Fritz is featured in a campaign portrait for the BOSS Athleisure FW24 project, photographed by Bastian Achard with direction by Jason Last and art direction by Theresa Baena. He wears a short-sleeved cream t-shirt with striped trim detail on the cuffs and a small BOSS logo on the chest. The subject is captured from a medium angle outdoors, smiling with an open expression against a soft, blurred background of natural greenery. Natural light illuminates the scene, highlighting the texture of the athletic fabric.

Style

Editorial, Vertical, Warm, Clean

Techniques

Natural light

Industries

Sportswear

Color

Background

Park

Context

Advertising Campaign