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Brand
BOSS
ProjectBOSS Athleisure FW24
Monochrome action shot of Taylor Fritz swinging a tennis racket wearing athletic apparel for BOSS Athleisure FW24.

BOSS BOSS Athleisure FW24 2024

Associated creatives

Bastian Achard
Bastian AchardPhotographer
Jason Last
Jason LastDirector
Theresa Baena
Theresa BaenaArt Director
Alica Schmidt
Alica SchmidtAthlete
Anthony Joshua
Anthony JoshuaAthlete
Taylor Fritz
Taylor FritzAthlete

Tags

taylor fritztaylor fritz tennisman swinging tennis rackettennis playerman playing tenniswhite t shirtdark shortstennis racket

Description

This black-and-white campaign image captures tennis athlete Taylor Fritz mid-swing during a match. He wears a light athletic t-shirt and dark shorts, holding a tennis racket across his body with motion blur indicating dynamic action. The background features dark foliage and an outdoor court setting, rendered in a grainy, analogue-inspired monochrome aesthetic. The photograph was produced for the BOSS Athleisure FW24 project by BOSS, with photography by Bastian Achard, direction by Jason Last, and art direction by Theresa Baena.

Style

Documentary, Vertical, Action, Monochrome

Techniques

Analogue / film

Industries

Sportswear

Color

Pure White (50%)
Jet Black (50%)

Background

Forest

Context

Advertising Campaign