BOSS BOSS Athleisure FW24 2024

Description

Athlete Anthony Joshua is captured in a monochromatic portrait for the BOSS Athleisure FW24 campaign, photographed by Bastian Achard with art direction by Theresa Baena. He is shown wearing a black athletic zip-up hoodie with a drawstring hood and subtle branding, smiling while standing outdoors against a stone ledge and an overcast sky with visible architectural structures in the background. The lighting is natural and diffuse, highlighting the athletic apparel and the subject's expression. The composition is a vertical medium shot emphasizing both the garment texture and the subject's energetic presence.

Style

Editorial, Vertical, Monochrome, Clean

Techniques

Analogue / film, Natural light

Industries

Sportswear

Color

Background

Residential Building

Context

Advertising Campaign