Brand
ProjectBOSS Athleisure FW24
BOSS BOSS Athleisure FW24 2024
Associated creatives
Tags
Description
This portrait features athlete Taylor Fritz as part of the BOSS Athleisure FW24 campaign. He wears a white headband featuring the brand logo and a light-coloured t-shirt. The shot is captured in a close-up framing against a deep blue textured background under natural light. Photographed by Bastian Achard with direction by Jason Last and art direction by Theresa Baena.
Style
Editorial, Vertical, Clean
Techniques
Natural light
Industries
Sportswear
Color
Pure White (50%)
Background
Textured Backdrop
Context
Advertising Campaign