BOSS BOSS Athleisure FW24 2024

Description

Athlete Alica Schmidt is captured in a medium close-up portrait outdoors on a running track for the BOSS Athleisure FW24 campaign. She wears a lavender athletic top featuring white piping and the BOSS logo across the chest. Her hair is tied back cleanly, and she maintains a direct, serious expression toward the camera. The background features a soft-focus running track and distant greenery under an overcast sky. The image was photographed by Bastian Achard, directed by Jason Last, and art directed by Theresa Baena.

Style

Editorial, Vertical, Clean

Techniques

Natural light

Industries

Sportswear

Color

Background

Park

Context

Advertising Campaign