BOSS BOSS Athleisure FW24 2024

Description

Anthony Joshua is featured in a portrait for the BOSS Athleisure FW24 campaign, photographed by Bastian Achard with direction by Jason Last and art direction by Theresa Baena. He stands in profile, looking away from the camera, wearing a light grey zip-up hooded jacket and matching grey track pants. The athleisure apparel features clean lines, dark zippers, and subtle branding. He is positioned against a dark, panelled architectural background with visible texture, complemented by a herringbone wood floor in the foreground. The lighting is moody and controlled, casting soft shadows and highlighting the athletic tailoring of the garments.

Style

Vertical, Commercial, Moody, Clean

Techniques

Natural light

Industries

Sportswear

Color

Background

Residential Building

Context

Advertising Campaign