BOSS BOSS Athleisure FW24 2024

Description

Tennis player Taylor Fritz is captured mid-air in a dynamic vertical jump against an expansive outdoor cloudy sky and athletic field backdrop. Photographed in high-contrast monochrome for the BOSS Athleisure FW24 campaign by Bastian Achard, directed by Jason Last, with art direction by Theresa Baena. The subject wears athletic apparel including a dark t-shirt and shorts, suspended in motion above a track and field setting. Natural lighting illuminates the scene, emphasizing the energetic pose and form.

Style

Horizontal, Commercial, Action, Monochrome

Techniques

High-speed / freeze, Natural light

Industries

Sportswear

Color

Background

Park

Context

Advertising Campaign