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Brand
Zimmermann
ProjectSwim 2025 Ad Campaign
Model Abbey Lee in a patterned halterneck dress by pool for Zimmermann Swim 2025 ad campaign, photographed by Benny Horne.

Zimmermann Swim 2025 Ad Campaign 2025

Associated creatives

Nicky Zimmermann
Nicky ZimmermannZimmermann Creative Director
Smile Agency
Smile AgencyAgency
Emil Vrisakis
Emil VrisakisCreative Director
Benny Horne
Benny HornePhotographer
Romain Wygas
Romain WygasVideographer
Abbey Lee
Abbey LeeModel
Romy Frydman
Romy FrydmanStylist
Damien Boissinot
Damien BoissinotHair
Jodie Boland
Jodie BolandMakeup

Tags

woman in patterned halterneck dresspatterned halterneck dresshalterneck dressblonde woman posingblonde womanwoman posing

Description

This image from the Zimmermann Swim 2025 ad campaign features model Abbey Lee posing poolside in a patterned halterneck dress. The campaign was photographed by Benny Horne with styling by Romy Frydman, hair by Damien Boissinot, and makeup by Jodie Boland. The scene is set on a stone patio beside an outdoor pool under an overcast sky, captured with soft natural lighting and warm color tones.

Style

Horizontal, Commercial, Warm, Clean

Techniques

Natural light

Industries

Swimwear

Color

Beige (50%)
Navy (50%)

Background

Outdoor Pool

Context

Advertising Campaign