BrandZimmermann
ProjectSwim 2025 Ad Campaign
Zimmermann Swim 2025 Ad Campaign 2025
Associated creatives
Tags
Description
Photographer Benny Horne captures model Abbey Lee for the Zimmermann Swim 2025 ad campaign, styled by Romy Frydman. The image features Abbey Lee holding a woven straw tote bag while posing near an outdoor pool at sunset. Hair is styled by Damien Boissinot and makeup by Jodie Boland, under the creative direction of Nicky Zimmermann.
Style
Horizontal, Commercial, Warm, Golden Hour
Techniques
Analogue / film, Natural light
Industries
Swimwear
Color
Cream (60%)
Camel (40%)
Background
Outdoor Pool
Context
Advertising Campaign