Zimmermann Swim 2025 Ad Campaign 2025

Description

This advertising campaign image for Zimmermann Swim 2025 features model Abbey Lee posing against a concrete sea wall with coastal mountains and a distant cityscape visible across the water. Shot by photographer Benny Horne with styling by Romy Frydman, the model wears a long-sleeved light denim dress cinched with a wide brown sash belt and holds a large fringed straw tote bag. The natural lighting and soft, warm color grading create an editorial outdoor atmosphere along the waterfront. Hair styling by Damien Boissinot and makeup by Jodie Boland complete the look for this brand production.

Style

Horizontal, Commercial, Warm, Golden Hour

Techniques

Natural light

Industries

Luxury Fashion Houses

Color

Background

Sandy Beach

Context

Advertising Campaign